The Muses

A Case Study



The Muses: A scavenger hunt within MFA Boston designed to enrich and educate the public on the nine genres of art as defined by the ancient Greeks.

A case study for Information Architecture II as part of the Communication Design BFA with Massachusetts College of Art & Design. 

Process:
Week One
Week Two
Week Three
Week Four
Week Five
Week Six
Week Seven
Week Eight

Email
Instagram
Week Three

This week I narrowed in on what will become my final concepts for each of the four touchpoints that will represent The Muses scavenger hunt.

I decided to combine the augmented reality and wayfinding touchpoints into an AR wayfinding experience. 

The social media solution will be a campaign on behalf of the MFA Boston documenting each muse, one per week, over the course of nine weeks that the scavenger hunt will be running. I would post works in the MFA collection related to each genre of art that each muse personifies. This will educate the public on many unique kinds of art over the course of the nine weeks.

The desktop solution will be a combination of the two, with links to the MFA app to access the scavenger hunt, along with information about the scavenger hunt, an interactive map, and information about each piece highlighted in the scavenger hunt upon completion of the hunt. 

02/06/25