The Muses

A Case Study



The Muses: A scavenger hunt within MFA Boston designed to enrich and educate the public on the nine genres of art as defined by the ancient Greeks.

A case study for Information Architecture II as part of the Communication Design BFA with Massachusetts College of Art & Design. 

Process:
Week One
Week Two
Week Three
Week Four
Week Five
Week Six
Week Seven
Week Eight

Email
Instagram
Week Two

In going through my research findings, I was inspired by the giant statue of one of the Muses. I had my preconcieved notions of what a “Muse” was in my own art, but I had never considered the ancient Greek myths of the nine muses. Upon researching more on the Muses, I realized they could be the perfect avenue to educate the general public on all different forms of art. The muses each represent nine pillars of art as defined by the ancient Greeks.  Astronomy,  hymns,  tragic theatre,  comedic theatre,  history,  epic poetry,  song,  dance,  lyrical poetry are the main themes of art that the Greeks deemed important enough to represent with a Muse for each. 

I identified 3 user personas for the scavenger hunt, one inspired by the multitude of children on a field trip the day we visited, one inspired by an elderly woman who asked for my help using her phone while on the MFA steps, and one inspired by myself, having visited the MFA the week prior to researching for this project. Based on a persona, I identified a user path based on their MFA experience, and how I could solve their problems. 

I concepted four different options of each touchpoint: desktop, social media, wayfinding & augmented reality. 
01/30/25